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Best MB-260 Exam Preparation Material with New Dumps Questions
NEW QUESTION # 18
You are a Customer Data Platform Specialist. Your organization is using the Dynamics 365 Customer Insights as the Customer Data Platform.
Your marketing team wants to explore the suggested segments feature and create a segment based on measures.
Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments
NEW QUESTION # 19
You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a "skipped" status.
Which system process type should you review to find the step that is blocking the insights refresh from starting?
- A. Activities
- B. Enrichments
- C. Search
- D. Segments
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system
NEW QUESTION # 20
You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.
Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Matched records only
- B. All source records
- C. Unique matched records
- D. Matched and non-matched records
- E. Unique source records
Answer: A,D,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/match-entities
NEW QUESTION # 21
You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?
- A. Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.
- B. Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.
- C. Edit the merged FullName field, combine fields by importance, and manually rank the source entities.
- D. Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.
Answer: C
Explanation:
Adding Full Name field to the unified customer record
Full Name is a merged field with the following merging policy
a. loyalty.member.fullname
b. ecom.member.fullname
c. cclubcust.csv.full_name
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities
NEW QUESTION # 22
You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.
Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. The 'Define the data in the unmapped fields' section shows attributes that are not automatically mapped to a semantic type.
- B. Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.
- C. Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.
- D. The 'Review mapped fields' section shows all attributes for which a semantic type is automatically identified.
Answer: C,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities
NEW QUESTION # 23
You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.
Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.
- B. In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting environment, and select DEV1 from the list.
- C. In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.
- D. In the Create New Environment dialog window, enter *UAT1" name. Check Copy from exiting environment and select "Dev° from the option set.
Answer: B,C
Explanation:
Explanation
Creating a sandbox environment that mirrors the current development environment Create a sandbox environment called UAT1 and copy configurations from env. "DEV1".
- Note: there is also an existing environment called "Dev" and it is not configured correctly and should not be copied
NEW QUESTION # 24
You have data that needs to be loaded from Microsoft Dataverse into an instance of Microsoft Dynamics 365 Customer Insights.
You need to create a data source that connects to a Dataverse-managed data lake.
Which three statements do you need to be aware of when creating the connection?
NOTE: Each correct selection is worth one point.
- A. Any user account with read permissions on Dataverse tables can be used to select tables for synchronization.
- B. You can select additional Dataverse tables for synchronization after the data source is created.
- C. You must create a new data source if you need to connect to a different Dataverse managed data lake later.
- D. Multiple Dynamics 365 Customer Insights data sources can simultaneously use the same Dataverse managed data lake.
- E. The table count for the data source will stay at zero (0) until all selected tables are synchronized.
Answer: A,C,E
NEW QUESTION # 25
You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.
While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.
Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. The number of order lines
- B. The specific activity relationship path(s).
- C. The value of the order line
- D. The number of days since the last order line
- E. The credit card or any specific attributes recorded at the order line
Answer: A,C,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments-activity
NEW QUESTION # 26
You recently configured a customer lifetime value (CIV) model.
You need to explain the training model performance to the marketing manager.
Which definition applies to each training model performance grade? To answer, drag the appropriate definitions to the correct grade values. Each definition may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION # 27
You are a Customer Data Platform Specialist. The primary audience for your instance of audience insights is business accounts. You need to show audience insights data to Dynamics 365 Sales users without updating data in Dataverse.
Which Customer Card Add-in controls requires you to create semantic entity mapping before you can use it?
- A. Contacts control
- B. Enrichments control
- C. Intelligence control
- D. Customer details control
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-ins
NEW QUESTION # 28
Your manager asks you to delete all custom deduplications rules and create new ones for each regional data source. Customer records are considered duplicates if they contain:
1. Close match on first name,
2. Same last name.
3. Same street address, and
4. Same postal code
You need to complete the configuration of the deduplication matching conditions.
Answer:
Explanation:
Explanation
NEW QUESTION # 29
You are implementing Microsoft Dynamics 365 Customer Insights as the company's Customer Data Platform.
You set up the data sources and start the unification process.
You need to identify the primary table within the Matching conditions page.
Which two criteria should you use to determine the primary table? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Choose the table that has several attributes in common with other tables.
- B. Choose the Dynamics 365 contact table when this is available as the data source.
- C. Choose the table that has the most related tables.
- D. Choose the table with the most complete and reliable profile data about your customers.
Answer: A,D
NEW QUESTION # 30
You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.
Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities#group-profiles-into-households-or-clusters
NEW QUESTION # 31
You have the contributor security role.
Your company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform solution.
You transferred the management of the platform to a contractor.
The contractor must manage the existing connections without having administrator access.
Which two characteristics apply when using a connection for exports? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point
- A. If the contractor is given permission to use the connection, they will be able to view or edit the connection.
- B. Users can manage every export that use connections shared with them.
- C. If the contractor is selected in the Choose who can use this connection screen, they will be able to use the connection
- D. If the contractor's permission level changes, they will have their exports removed.
Answer: B,C
NEW QUESTION # 32
You are a Customer Data Platform Specialist. Your organization is using the Dynamics 365 Customer Insights as the Customer Data Platform.
Your marketing team wants to explore the suggested segments feature and create a segment based on measures.
Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, chat or text message Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments
NEW QUESTION # 33
You are a Customer Data Platform Specialist. You successfully installed the Customer Card Add-in and the required add-in control in Dynamics 365 Sales app. You need to show customer enrichment data from audience insights in the Dynamics 365 Sales application.
Which two statements must be true for you to show the required data on a Customer Card Add-in control?
Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Measure Control is successfully installed and added to the Contact form.
- B. Active enrichment is applied to customer profiles.
- C. Customer details control is successfully installed and added to the Contact form.
- D. Contacts from Dynamics 365 Sales are included in the audience insights unification process.
Answer: B,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
NEW QUESTION # 34
You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
All customers that live in Paris, France
All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Data entities
- B. Profiles
- C. Intelligence
- D. Enrichments
- E. Measures
Answer: B,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-builder#quick-segm
NEW QUESTION # 35
You are a Customer Data Platform Specialist. Your company's chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.
Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.
- B. It allows you to collect, measure, and understand customer behavior on your website.
- C. It allows you to send new customer leads directly to a marketing automation platform.
- D. It allows you to create new customer profiles within engagement insights that can be exported to audience insights.
Answer: A,B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview
NEW QUESTION # 36
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