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Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260
Exam MB-260: Microsoft Customer Data Platform Specialist
Candidates for this exam implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention.
Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.
Candidates need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.
The English language version of this exam will be updated on July 26, 2022. Please download the skills measured document below to see what’s changing. If a localized version of this exam is available, it will be updated approximately eight weeks after this date.
Passing score: 700. Learn more about exam scores.
Part of the requirements for: Microsoft Certified: Customer Data Platform Specialty
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The next step is to enter the details required to register for the exam. The details include the information about the candidate like the name, email ID, contact number, date of birth, and gender.
Go to the official website of Microsoft and click on the Schedule Exam to get the Microsoft MB-260 Certification Exam registration.
You will get a confirmation email on your registered email ID and the registration details will be sent to the registered email ID. The exams will be scheduled as per the registration details.
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Microsoft MB-260 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage Customer Insights – Data | 5-10% | - Manage system updates and security - Create and configure environments |
| Describe Dynamics 365 Customer Insights – Data | 5-10% | - Describe core Customer Insights - Data capabilities and components - Support for Microsoft Fabric and real-time ingestion support - Differences between individual and business account profiles |
| Ingest Data | 10-15% | - Transform and ingest data using Power Query - Configure incremental and real-time ingestion - Connect to Microsoft Dataverse and Azure Data Lake Storage |
| Create Customer Profiles by Unifying Data | 35-40% | - Define matching and deduplication rules - Select source fields for unification - Configure unified fields, clusters, and IDs |
| Implement AI Predictions | 5-10% | - Evaluate churn, recommendation, and lifetime value models - Configure integrated predictive models |
| Configure Measures and Segments | 15-20% | - Build and manage segments using insights and predictions - Create and manage measures |
| Configure Third-Party Connections | 5-10% | - Configure data exports and integration with external systems |
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