Dumps4PDF MCAE-Con-201 Real Exam Question Answers Updated [Mar 07, 2026]
Easily To Pass New Salesforce MCAE-Con-201 Dumps with 261 Questions
NEW QUESTION # 74
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Automation rule match Any
- B. Completion Action
- C. Page Action
- D. Automation rule match All
Answer: A
NEW QUESTION # 75
When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?
- A. Salesforce B2B Integration user must be created.
- B. User sync must be enabled in Marketing Cloud Account Engagement.
- C. The Salesforce connector must be unpaused.
- D. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
Answer: C
NEW QUESTION # 76
What are available Data Formats in Marketing Cloud Account Engagement Form Fields
- A. Text
- B. Email
- C. Email with valid mail server
- D. Password
- E. Number
- F. Date
- G. Email not from ISPs and free email providers
- H. Phone
Answer: A,B,C,E,G
NEW QUESTION # 77
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?
- A. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
- B. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
- C. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
- D. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
Answer: C
NEW QUESTION # 78
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
- A. The user who performed the import is not the assigned user listed on the remaining prospects.
- B. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
- C. The Country field has validation enabled and the updated field values did not match existing values.
- D. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
Answer: A,D
NEW QUESTION # 79
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?
- A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- B. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- C. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
- D. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
Answer: C
NEW QUESTION # 80
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User
- A. True
- B. False
Answer: A
NEW QUESTION # 81
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- B. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
- C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- D. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
Answer: C
NEW QUESTION # 82
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
- A. Segmentation rule
- B. Automation rule
- C. Completion action
- D. Dynamic list
Answer: D
NEW QUESTION # 83
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
- A. Primary - Campaign Source Attribution
B, Einstein Attribution - B. First Touch Model
- C. Account-to-Opportunity Matching
Answer: B
NEW QUESTION # 84
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
- B. Manually rebuild any automations built in Account B in Account A.
- C. Export existing custom field mappings to import desired fields into Account A.
- D. Include prospect activity history from Account B in their prospect import if they want to retain it.
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
NEW QUESTION # 85
What is true about grading? [Choose two answers]
- A. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
- B. You cannot change the default profile criteria
- C. All prospects start with a grade of D.
- D. A prospect can be associated to multiple profiles.
Answer: A,C
NEW QUESTION # 86
What would an Administrator set up to have a document automatically download after a successful form completion?
- A. Include a link to the content in the Thank You Content of the form.
- B. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
- C. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
- D. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
Answer: C
NEW QUESTION # 87
What is the purpose of creating a Tracker subdomain? [Choose one answer]
- A. To host all Marketing Cloud Account Engagement landing pages and forms on your website
- B. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
- C. To allow emails to be sent from your domain
- D. All of the above
Answer: B
NEW QUESTION # 88
How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?
- A. There are no restrictions about that
- B. One
- C. Many, but only Salesforce
- D. One each type
Answer: B
NEW QUESTION # 89
If someone opt-out's do we need to delete this Prospect record?
- A. Yes, it is restricted by law
- B. False. It is restricted by law not to email them, but we still can track the activity
Answer: B
NEW QUESTION # 90
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?
- A. Add engagement history metrics related lists to campaign page layouts.
- B. Add emails to campaign start displaying engagement history metrics on campaigns.
- C. Add engagement history activity related lists to lead & contact page layouts.
- D. Add engagement history lightning component to lead & contact page layouts.
Answer: C
NEW QUESTION # 91
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- C. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
Answer: C
NEW QUESTION # 92
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