[Mar-2024] Marketing-Cloud-Account-Engagement-Specialist Certification with Actual Questions from Dumps4PDF
Updated Marketing-Cloud-Account-Engagement-Specialist Dumps PDF - Marketing-Cloud-Account-Engagement-Specialist Real Valid Brain Dumps With 290 Questions!
Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:
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NEW QUESTION # 130
You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?
- A. You can't send one-to-one emails out of Marketing Cloud Account Engagement.
- B. Set them up as a one-to-one email user only
- C. Set them up as a Sales user in Marketing Cloud Account Engagement
- D. Set them up as a Marketing user and then control how many emails can be sent.
Answer: C
Explanation:
Explanation
Sales users are Marketing Cloud Account Engagement users who have access to the prospect database and can send one-to-one emails to prospects, but not list emails. Sales users can also view and edit prospect records, create tasks and activities, and sync prospects with Salesforce. You can set up sales users in Marketing Cloud Account Engagement by assigning them the Sales role and enabling the one-to-one email option in their user settings. References: [User Roles], [Create and Edit Users]
NEW QUESTION # 131
How can an admin find the number of mailable prospects in their database?
- A. Navigate to the overview section
- B. Navigate to the prospect list and select "Mailable Prospects"
- C. View all Segmentation lists
- D. View the sync queue
Answer: B
Explanation:
Explanation
Mailable prospects are prospects who have opted in to receive email communication from you and have not bounced or unsubscribed. You can find the number of mailable prospects in your database by navigating to the prospect list and selecting "Mailable Prospects" from the dropdown menu. You can also filter the list by tags, campaigns, or custom fields to segment your mailable prospects. References: [Mailable Prospects], [Filter Prospects]
NEW QUESTION # 132
Which asset needs to be created first m order for a user to send a prospect a one-to-one email?
- A. List email
- B. Engagement studio program email
- C. Email template
- D. Autoresponder
Answer: C
Explanation:
Explanation
According to the Salesforce documentation, the asset that needs to be created first in order for a user to send a prospect a one-to-one email is an email template. A one-to-one email is an email that is sent to an individual prospect, such as a follow-up or a confirmation email. A one-to-one email can be sent from the prospect record, a list, a report, or a campaign. To send a one-to-one email, the user needs to have an email template that defines the content and layout of the email. An email template can be created in Email Studio or Content Builder, and it can be personalized with variable tags or dynamic content. An autoresponder, an engagement studio program email, or a list email are not assets that need to be created first in order for a user to send a prospect a one-to-one email, as they are related to other types of email sends, such as automated responses, program emails, or mass emails. References: Salesforce documentation
NEW QUESTION # 133
A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?
- A. All prospects on the recipient list
- B. All prospects new to the program
- C. All prospects in the program
- D. All prospects on the suppression list
Answer: B
Explanation:
Explanation
The prospects that will process through the new step once the program is started again are all prospects new to the program. When a user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program, the new step will apply only to the prospects who enter the program after the program is resumed. The prospects who are already in the program will not go back to the new step, but will continue from their current position in the program. This is because a non-repeating engagement studio program allows prospects to go through the program only once and does not allow them to repeat any steps or actions. Therefore, the new step will not affect the prospects who have already processed through the program7. Option A is not correct because not all prospects on the recipient list will process through the new step once the program is started again. The recipient list is the list of prospects who are eligible to enter the program. However, some of the prospects on the recipient list might have already entered and completed the program before the new step was added. Those prospects will not process through the new step, as they have already exited the program7. Option B is not correct because not all prospects in the program will process through the new step once the program is started again. The prospects in the program are the prospects who have entered the program and are either active or paused in the program. However, some of the prospects in the program might have already passed the position where the new step was added. Those prospects will not process through the new step, as they have already moved forward in the program7. Option D is not correct because none of the prospects on the suppression list will process through the new step once the program is started again. The suppression list is the list of prospects who are excluded from entering the program. The suppression list can be used to prevent prospects who are already customers, competitors, or partners from receiving marketing emails. The prospects on the suppression list will never enter or process through the program, regardless of the new step
NEW QUESTION # 134
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?
- A. On the 'Sending' tab of the 1st email
- B. On the 'Sending' tab of the email template
- C. On the Testing' tab of the list email
- D. On the Testing' tab of the email template
Answer: A
Explanation:
Explanation
According to the Salesforce documentation, the action of adding a prospect to a list when they click on a link in a list email can be added on the Sending tab of the list email. The Sending tab allows users to configure the sender, subject, and preheader of the list email, as well as the tracking options and completion actions. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email. A completion action can be used to add the prospect to a specific list, among other actions. The action cannot be added on the Sending tab of the email template, as the email template is a reusable design that does not have completion actions. The action cannot be added on the Testing tab of the email template or the list email, as the Testing tab is used to preview, validate, and test the email before sending, not to add completion actions. References: Salesforce documentation
NEW QUESTION # 135
Which two actions occur when an automation rule is deleted?
Choose 2 answers
- A. Any prospects who matched the rule will be deleted.
- B. Prospects will no longer be able to match the rule.
- C. The rule will be sent to the recycle bin in paused mode.
- D. Actions that have applied to prospects are undone.
Answer: B,C
Explanation:
Explanation
When an automation rule is deleted, it means that the rule is no longer active and will not run on any prospects. Therefore, prospects will no longer be able to match the rule (A). The rule will also be sent to the recycle bin in paused mode, where it can be restored or permanently deleted (B). However, deleting an automation rule does not undo the actions that have already been applied to the prospects who matched the rule before. Nor does it delete any prospects who matched the rule (D). References: Using Account Engagement Automation Rules vs. Salesforce Flows
NEW QUESTION # 136
What is one way a sales rep can convert a visitor to a prospect?
- A. The sales rep gives the visitor a phone call.
- B. The sales rep walks the visitor through a demo.
- C. The sales rep increases the visitor s score to 100.
- D. The sales rep manually associates the visitor with a prospect.
Answer: D
Explanation:
Explanation
One way a sales rep can convert a visitor to a prospect is by manually associating the visitor with a prospect.
A visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A sales rep can use the [Visitor Activity page] in Marketing Cloud Account Engagement to see the visitors who have interacted with your website, and manually associate them with a prospect if they have an email address. This will convert the visitor to a prospect and allow the sales rep to follow up with them. The other options are not ways to convert a visitor to a prospect. Giving the visitor a phone call, increasing the visitor's score, or walking the visitor through a demo are ways to engage with a prospect, but they do not identify the visitor's email address or associate them with a prospect.
NEW QUESTION # 137
Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)
- A. Opening an email
- B. Unsubscribing from an email
- C. Forwarding an email
- D. Clicking a link in an email
- E. Printing an email
Answer: A,B,D
Explanation:
Explanation
The three activities that can be used to trigger an increase or decrease in a prospect's score are unsubscribing from an email, clicking a link in an email, and opening an email. A prospect's score is a numerical value that indicates their level of interest in your products or services. You can use scoring rules to assign positive or negative points to prospects based on their actions, such as opening an email, clicking a link, or filling out a form. You can also use scoring categories to assign points based on specific products, services, or business units. Unsubscribing from an email, clicking a link in an email, and opening an email are all examples of actions that can affect a prospect's score
NEW QUESTION # 138
A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?
- A. Opt Out Rate
- B. Total Delivered
- C. Unique Opens
- D. Total Replies
Answer: D
Explanation:
Explanation
If a marketing manager wants to view list email engagement metrics in Engagement History in Salesforce, they will not be able to see the Total Replies metric (A). This metric is not supported by Engagement History, which only shows the following metrics for list emails: Total Delivered, Unique Opens, Unique Clicks, Hard Bounces, Soft Bounces, Opt Outs, and Spam Complaints. The other metrics (B, C, D) are supported by Engagement History and can be viewed in Salesforce. References: Salesforce Engagement History: A Complete Overview
NEW QUESTION # 139
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
- A. The last campaign of the first contact associated to the opportunity.
- B. The first campaign of the last contact associated with the opportunity
- C. The last campaign of the last contact associated with the opportunity
- D. The first campaign of the first contact associated with the opportunity
Answer: D
Explanation:
Explanation
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, the campaign that is set on the opportunity is the first campaign of the first contact associated with the opportunity. This means that Marketing Cloud Account Engagement will look at the contact roles of the opportunity in Salesforce, and find the contact that was added first. Then, Marketing Cloud Account Engagement will look at the campaign history of that contact, and find the campaign that was assigned first.
That campaign will be the one that is associated with the opportunity in Marketing Cloud Account Engagement. This helps Marketing Cloud Account Engagement track the source and influence of the opportunity. For more details -> 678
NEW QUESTION # 140
What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?
- A. You cannot sync with a sandbox at all
- B. Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.
- C. If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.
Answer: B,C
Explanation:
Explanation
The limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account are: if connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync, and Marketing Cloud Account Engagement can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance. A Salesforce Sandbox account is a copy of your production environment that you can use for testing and development purposes.
Marketing Cloud Account Engagement Sandboxes are test versions of a Marketing Cloud Account Engagement Business Unit that you can provision within a Salesforce Sandbox. However, Marketing Cloud Account Engagement Sandboxes have some limitations that you need to be aware of before using them. One limitation is that if you connect Marketing Cloud Account Engagement to a Salesforce Sandbox first, and then create a production connector, the prospects in your Marketing Cloud Account Engagement account will not automatically sync with the production environment. You will need to manually sync them or use an automation tool to do so. Another limitation is that Marketing Cloud Account Engagement cannot erase the data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector, such as prospects, fields, and assets. You will need to manually delete them before enabling the connector for your production instance, or else you will end up with duplicate or unwanted data in your Marketing Cloud Account Engagement account1112 References: 11: Marketing Cloud Account Engagement Sandboxes: What They Can, and Can't Do12: Use Marketing Cloud Account Engagement Sandboxes
NEW QUESTION # 141
Identify the paid search ad platforms for which Marketing Cloud Account Engagement has a native integration.
- A. Bing
- B. Yahoo
- C. Google AdWords
- D. All of the Above
Answer: C
Explanation:
Explanation
Marketing Cloud Account Engagement has a native integration with Google AdWords that allows you to track and measure the effectiveness of your paid search campaigns. You can link your AdWords account to Marketing Cloud Account Engagement and import cost data, conversions, and revenue information. You can also use Marketing Cloud Account Engagement to create landing pages and forms for your AdWords campaigns and track the prospects who click on your ads. Marketing Cloud Account Engagement does not have a native integration with Bing, Yahoo, or any other paid search ad platforms
NEW QUESTION # 142
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
- A. The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm&type=5 - B. The information in Salesforce will override the information in Marketing Cloud Account Engagement
- C. The information in Marketing Cloud Account Engagement will override the information in Salesforce
- D. All information will be kept, which may result in two records for one person
Answer: B
Explanation:
Explanation
By default, if the information in Salesforce differs from the information in Marketing Cloud Account Engagement, the information in Salesforce will override the information in Marketing Cloud Account Engagement. This means that Salesforce is the master source of truth for most fields, and any changes made in Salesforce will overwrite the values in Marketing Cloud Account Engagement. However, this behavior can be customized for each field in Marketing Cloud Account Engagement, by choosing one of the following options:
Use Marketing Cloud Account Engagement's value, Use Salesforce's value, or Use the most recently updated record. You can also prevent a field from syncing at all by choosing Do not sync. For more details -> 45
NEW QUESTION # 143
What activities are completion actions available for?
- A. Page actions
- B. Automation rules
- C. Forms
- D. Files
- E. Custom Redirects
- F. Emails
Answer: A,C,D,E,F
Explanation:
Explanation
The correct answer is A, B, C, E, and F. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. Completion actions are available for the following activities: custom redirects, emails, forms, files, and page actions. You cannot use completion actions for automation rules, as they are a different type of criteria-based action that is triggered when a prospect matches the rule.
Answer D is incorrect because completion actions are not available for automation rules, as explained above.
References: Completion Actions, [Automation Rules]
NEW QUESTION # 144
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
- A. Preview the rule before saving it
- B. Sava the rule without any additional action
- C. Resume the rule after saving
- D. Schedule the rule to run before saving it
Answer: B
Explanation:
Explanation
A new automation rule does not require any additional action for prospects to begin matching that automation rule, other than saving the rule. Automation rules are active by default once they are saved, and they run every hour to match prospects based on the rule criteria. Resuming, scheduling, or previewing the rule are not actions that are required for prospects to begin matching the rule, but they are optional features that can be used to manage or test the rule. References Automation Rules Overview
NEW QUESTION # 145
Why is a reCAPTCHA displayed when I did not choose to display it?
- A. At form submission Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.
- B. At form submission Marketing Cloud Account Engagement pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.
Answer: A
Explanation:
Explanation
A reCAPTCHA is displayed when you did not choose to display it because Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA. This is a security measure that helps prevent spam bots from submitting your forms and creating fake prospects. You can also choose to always display a reCAPTCHA on your forms or form handlers, or to never display a reCAPTCHA on your forms.
NEW QUESTION # 146
Which is NOT a way to assign a custom role to a user?
- A. Add a batch of existing users to a Custom Role using table actions
- B. Add a user to a Custom Role directly from their User Record.
- C. Edit an existing Default Role, and it will automatically convert to a Custom Role.
- D. Assign new users to a previously created Custom Roles during the import process.
Answer: B
Explanation:
Explanation
According to the Salesforce documentation, the option that is not a way to assign a custom role to a user is: D) Add a user to a Custom Role directly from their User Record. A custom role is a feature that allows users to create and assign custom permissions and access levels to other users in Marketing Cloud Account Engagement. A custom role can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it can be assigned to new or existing users. A custom role can be assigned to a user by using different methods, such as:
* Edit an existing Default Role, and it will automatically convert to a Custom Role: A default role is a predefined role that comes with Marketing Cloud Account Engagement, and that has a fixed set of permissions and access levels. A default role can be edited by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it will automatically convert to a custom role when the changes are saved. The administrator can then assign the custom role to a user or a group of users.
* Assign new users to a previously created Custom Roles during the import process: A new user is a user that is not yet added to Marketing Cloud Account Engagement, and that needs to be created and assigned a role. A new user can be imported by the administrator in the Admin tab in Marketing Cloud Account Engagement, and they can be assigned to a previously created custom role during the import process. The administrator can use a CSV file to import multiple new users at once, and to assign them to different custom roles.
* Add a batch of existing users to a Custom Role using table actions: An existing user is a user that is already added to Marketing Cloud Account Engagement, and that has a role assigned to them. An existing user can be added to a custom role by the administrator in the Admin tab in Marketing Cloud Account Engagement, and they can use the table actions to add a batch of existing users to a custom role at once. The administrator can select multiple existing users from the User List, and then click on the Change Role option in the table actions. The administrator can then choose the custom role that they want to assign to the selected users.
The option that is not a way to assign a custom role to a user is: Add a user to a Custom Role directly from their User Record. A user record is a feature that shows the detailed information and settings of a user in Marketing Cloud Account Engagement. A user record can be accessed from the Admin tab in Marketing Cloud Account Engagement, and it can show different sections of information for the user, such as details, permissions, or activity. The user record can also show the role that is assigned to the user, but it cannot be used to add a user to a custom role directly. The user record can only be used to edit the user's information, such as name, email, password, or timezone, but not the user's role. To add a user to a custom role, the administrator needs to use one of the methods mentioned above, such as editing an existing default role, assigning new users during the import process, or adding a batch of existing users using table actions.
References: Salesforce documentation
NEW QUESTION # 147
A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?
- A. Resume the rule and use the undo action feature if necessary.
- B. Use the preview matches feature before running the rule.
- C. Run the rule to see who matches and change criteria If needed.
- D. Pull a Salesforce report of the same criteria and view results.
Answer: B
Explanation:
Explanation
The best way for a user to test that the criteria of an automation rule only matches the intended prospects is to use the preview matches feature before running the rule. The preview matches feature allows the user to see a list of prospects that match the rule criteria, and make any adjustments if needed. The user can also export the list of matching prospects for further analysis. Running the rule to see who matches, pulling a Salesforce report of the same criteria, or resuming the rule and using the undo action feature are not the best ways for a user to test that the criteria of an automation rule only matches the intended prospects, as they either involve applying the rule actions to the prospects, relying on a different source of data, or reversing the rule actions after they have been applied4. References: 4: Automation Rules
NEW QUESTION # 148
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?
- A. Page actions
- B. Marketing Cloud Account Engagement form
- C. Marketing Cloud Account Engagement tracking code
- D. Custom redirects
Answer: D
Explanation:
Explanation
The best way to track the number of visitors who access a file on a web page that the company does not own on the company website is to use custom redirects. Custom redirects are used to track links such as banner ad clicks, links to third-party sites, links on social media, and access to files hosted outside of Account Engagement. Link clicks appear as activity on a prospect's record. Page actions (A) are not a valid option, as they are used to track and automate actions based on a prospect's page views, not link clicks. Account Engagement form (B) is not a valid option, as it is used to capture and update prospect information, not track link clicks. Account Engagement tracking code (D) is not a valid option, as it is used to track and cookie visitors on the company website, not on a third-party site. References: Custom Redirects
NEW QUESTION # 149
An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?
- A. A prospect arriving after the send date will skip the Send Email step.
- B. A Prospect arriving after the send date will be removed from the program.
- C. A prospect arriving after the send date will remain on the step until a new send date is set
- D. A Prospect arriving after the send date will be sent the email.
Answer: D
Explanation:
Explanation
When an engagement studio action step is scheduled to send an email on a specific date, it means that the email will be sent to all prospects who reach that step on or after that date. Therefore, a prospect arriving after the send date will be sent the email (D). The prospect will not remain on the step until a new send date is set (A), skip the Send Email step (B), or be removed from the program. References: Work with Time and Pauses in Engagement Studio
NEW QUESTION # 150
A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?
- A. Select Specific User for the Sender
- B. Select General User for the Sender
- C. Select Assigned User for the Custom Reply-To Address
- D. Select General Address for the Custom Reply-To Address
Answer: D
Explanation:
Explanation
The best way to accomplish this scenario is to select General Address for the Custom Reply-To Address when sending the list email. This option allows the marketer to specify any email address as the reply-to address, regardless of the sender or the prospect owner. In this case, the marketer can enter [email protected] as the reply-to address, so that any prospect replies will be directed to the business development reps. Option A is not correct because selecting Specific User for the Sender will not allow the marketer to send the email on behalf of the assigned sales users, but only from a specific Marketing Cloud Account Engagement user. Option B is not correct because selecting General User for the Sender will not allow the marketer to send the email on behalf of the assigned sales users, but only from a general address that is not associated with any Marketing Cloud Account Engagement user. Option C is not correct because selecting Assigned User for the Custom Reply-To Address will not allow the marketer to direct the prospect replies to [email protected], but only to the user who owns the prospect record. References: Email Sender Options: Leverage CRM User Lookup in MCAE (Marketing Cloud Account Engagement), How to Send an Email in Marketing Cloud Account Engagement: A Recipe | The DRIP - Salesforce Ben, Sender and Reply-To Options - Salesforce
NEW QUESTION # 151
What is an ideal Click-Through Rate (CTR)?
- A. less than 1%
- B. more than 5%
- C. 1%
- D. more than 2%
Answer: D
Explanation:
Explanation
Click-through rate (CTR) is the percentage of recipients who click on a link in your email. CTR is an indicator of how engaging and relevant your email content is to your audience. CTR can vary depending on the industry, the type of email, the subject line, the call to action, and other factors. However, according to various sources, the average CTR for email marketing across all industries is around 2.6%. Therefore, a CTR of more than 2% can be considered as an ideal or good CTR for email marketing
NEW QUESTION # 152
On which two types of domains does Marketing Cloud Account Engagement set cookies? (Choose two answers.)
- A. Social media domains
- B. Mobile domains
- C. Tracker domains
- D. Marketing Cloud Account Engagement domains
Answer: C,D
Explanation:
Explanation
The two types of domains that Marketing Cloud Account Engagement sets cookies on are Marketing Cloud Account Engagement domains and Tracker domains. Cookies are small pieces of data that are stored on your browser when you visit a website, and they can be used to track your online behavior and preferences.
Marketing Cloud Account Engagement sets cookies on two types of domains:
* Marketing Cloud Account Engagement domains are domains that are hosted by Marketing Cloud Account Engagement, such as go.Marketing Cloud Account Engagement.com or pi.Marketing Cloud Account Engagement.com. Marketing Cloud Account Engagement sets cookies on these domains to track the activities of prospects who interact with your marketing assets, such as forms, landing pages, or custom redirects.
* Tracker domains are domains that are owned by you, but are verified and authenticated by Marketing Cloud Account Engagement, such as yourcompany.com or yourblog.com. Marketing Cloud Account Engagement sets cookies on these domains to track the activities of prospects who visit your website, such as page views, time spent, or bounce rate.
NEW QUESTION # 153
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