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The Salesforce Advanced-Cross-Channel exam focuses on advanced concepts in cross-channel marketing, including email, mobile, social, web, and advertising. Individuals who pass the exam demonstrate their ability to create and execute complex campaigns that leverage multiple channels to engage customers and prospects. They are also able to use data and analytics to measure the effectiveness of their campaigns and optimize their performance.
NEW QUESTION # 15
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers
- A. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
- B. Salesforce trains eachcustomer's model using only thatcustomer's data.
- C. EEF analyzes 360 days of historical data to determine the right frequency of communication.
- D. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
- E. EEFuses only commercial send data.Transactional sends are not considered in modeling.
Answer: B,C,D
NEW QUESTION # 16
Can Social Studio's Sentiment Model be customized? 01m 05s
- A. No, the sentiment is driven by Einstein calculations.
- B. Yes, after you have loaded your Twitter certification number.
- C. Yes, customization options are available in Admin
- D. No, this is a managed service provided by only by Salesforce.
Answer: A
NEW QUESTION # 17
What is prerequisite for email/web recommendations: select 2
- A. catalog
- B. collect tracking code
Answer: A,B
NEW QUESTION # 18
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?
- A. An expression builder references Journey Data and Journey Filtered : activities
- B. Nullable fields to be used for comparing your Journey Data and Contact Data fields
- C. An expression builder references Journey Data and Contact Data.
- D. Non-nullable fields to be used for comparing your Journey Data and Contact Data fields
Answer: C,D
NEW QUESTION # 19
What three reasons explain why an SMS message may fail to reach a mobile device?
- A. The number used to send the SMS was a landline
- B. The user is out of range of cellular networks
- C. The mobile device is powered off
- D. The mobile device has a low battery.
- E. The user is currently on a call.
Answer: A,B,C
NEW QUESTION # 20
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers
- A. Finger prints
- B. Facial Expressions
- C. Food
- D. Logos
- E. Scenes
Answer: C,D,E
NEW QUESTION # 21
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?
- A. Is the Contact information spelled correctly?
- B. Are you integrated with other Salesforce Clouds?
- C. Are there more than 100 order records that could match?
- D. Do any of the orders for that subscriber meet your decision split criteria?
- E. Are you using attribute to attribute comparison in your decision split criteria?
Answer: C,D,E
NEW QUESTION # 22
What is true about Einstein engagement frequency (EEF). Select 3
- A. The model uses data available only in your account
- B. It uses last ISO days engagement data
- C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue. - D. EEF uses only commercial send data not transactional
Answer: A,C,D
Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.
NEW QUESTION # 23
To what types of objects can you do a quick send in distributed marketing, Select multiple
- A. Contact.
- B. Person account, (opportunities, Quick send message records)
- C. Lead
Answer: A,C
NEW QUESTION # 24
Which two functions does Einstein Copy Selection do for marketing campaigns?
- A. Use aggregate daily engagement metrics to optimize content for the next day
- B. Determines how many subscribers will engage with the message.
- C. Analyze click results to find out which assets spark the most engagement among customers
- D. Send personalized content for each customer when they open email messages
Answer: C,D
NEW QUESTION # 25
How does Interaction Studio unify anonymous and known identities?
- A. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
- B. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
- C. Interaction Studio uses third party software to match anonymous and known identities
- D. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
Answer: B
NEW QUESTION # 26
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. Within the first minute of next hour.
- B. with the next hour
- C. At the hour user engages Within the next 24hours
- D. immediately when the STO activity arrives
Answer: C
NEW QUESTION # 27
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. the inbox message is replaced only for users who do not exist:
- B. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- C. inbox message Is replaced for users who read the first message.
- D. the inbox message is replaced for all user.
Answer: B
NEW QUESTION # 28
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?
- A. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
- B. It prevents both the produce message and the deli message from being triggered in both places
- C. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
- D. They should always be set to High Transmit Power setting
Answer: B
NEW QUESTION # 29
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
- A. mobile is in another call
- B. SMS sent to landline number
- C. switched off
- D. Low battery
- E. out of cellular network coverage
Answer: B,C,E
NEW QUESTION # 30
Which two concepts are types of Journeys?
Choose 2 answers
- A. Single-send
- B. Triggered
- C. Multi-step
- D. Promotional
Answer: A,B
NEW QUESTION # 31
How long does the activation process take for Einstein Engagement Frequency?
- A. up to 72 hours
- B. up to six hours
- C. up to one hour
- D. up to 24 hours
Answer: A
NEW QUESTION # 32
Where would you add a topic profile
- A. Social studio engage
- B. Admin settings
- C. Workspace settings
- D. Social studio automate
Answer: B
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.
NEW QUESTION # 33
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
Answer: A
NEW QUESTION # 34
Which keywords does MobileConnect automatically recognize as STOP keywords?
- A. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
- B. STOP. FINISH, END, UNSUB, LEAVE
- C. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
- D. LEAVE, GOAVVAV, END, UNSUB, NO
Answer: A
NEW QUESTION # 35
How should an administrator update the "Do Not Track attribute" value after it has initially been set?
- A. Use an API Call
- B. Respond to the email with the subject line 'Begin Tracking''
- C. Log a support case
- D. Overwrite a subscriber's DoNotTrack settings with an import
Answer: A
NEW QUESTION # 36
In which place can the facebook ad campaign be viewed when created in ad studio?
- A. Harkebing Cloud Setup
- B. Facebook testing environment
- C. Facebook Business Manager
- D. JourneyBuilder
Answer: C
NEW QUESTION # 37
What user permission is required to configure SSO in social studio.
- A. full user
- B. custom user
- C. limited user
- D. Super user
Answer: D
Explanation:
* Understanding SSO and its Importance:
* SSO (Single Sign-On):SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
* Security Implications:Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
* Super User Role:
* Highest Level of Access:In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
* Why Super User is Needed for SSO:Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
* Other Roles and Their Limitations:
* B. Full User:Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
* C. Custom User:Custom User roles are defined with specific permissions. While youcould theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
* D. Limited User:Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super Userrole.
NEW QUESTION # 38
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