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NEW QUESTION 220
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A. Decimal (15,2)
- B. Number
- C. Text (15)
- D. Decimal (15,0)
Answer: D
Explanation:
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
NEW QUESTION 221
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which field on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?
- A. Loyalty Member ID
- B. Full Name
- C. Loyalty Member Status
- D. Email Address
Answer: A
NEW QUESTION 222
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
- A. The ability to set criteria to segment contacts based on behavior using SQL
- B. The ability to update or create Salesforce CRM objects or records
- C. The ability to extract data from an Audience data extension for analysis
- D. The ability to set goals and have the system listen to see if users met the goal
- E. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
Answer: B,D,E
Explanation:
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5
NEW QUESTION 223
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)
- A. Filtered Group
- B. Data Filter
- C. SQL Query Activity
- D. Filter Activity
Answer: A,D
NEW QUESTION 224
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Personalization Strings
- B. Dynamic Content Areas
- C. Guide Template Language
- D. Substitution Strings
Answer: B
NEW QUESTION 225
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior
knowledge of SQL. Which tool he would use:
- A. Scheduled Send Emails
- B. Automation Studio
- C. Predictive Email
- D. Journey Builder
Answer: B
NEW QUESTION 226
NTO has a small catalogue of items featured in company emails, the NTO marketing team
managers, what images popping suggested items and call to action are used with each item in
this catalogue within a database this data is saved into a data extension in the marketing cloud
and then called into the emails dynamically, each time a change is made to the content a new
updated file is dropped on NTOsftp, a proof email is being send to business stake holders for
final approval. Using automation studio how can NTO assure that the catalogue stays up to date
- A. create a schedule automation to import the file and send two email each time when changes were detected.
- B. create a file drop automation to import the files when placed on the specific directory on the.... FTP.
- C. create a schedule automation that runsevery 15 min to import the file multiple times a day.
- D. create and AP drivento put the data directly into data extension when any data is changed.
Answer: B
NEW QUESTION 227
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat
a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Email Performance Over Time Report
- B. Pivot table in Datorama Reports
- C. Filter Activity in Automation Studio
Answer: B
NEW QUESTION 228
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send dat a. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
- A. Email Performance Over Time Report
- B. Pivot table in Datorama Reports
- C. Filter Activity in Automation Studio
Answer: B
NEW QUESTION 229
How are Publication Lists used?
- A. To allow subscribers to opt-down/out instead of unsubscribing from all
- B. To built dynamic content rules by subscriber type
- C. To manage subscribers in guided and triggered email sends
- D. To send communication to all subscribers, regardless of opt-in status
Answer: A
NEW QUESTION 230
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
- A. Einstein Engagement Frequency
- B. Sender Authentication Package
- C. Send Throttling
Answer: C
NEW QUESTION 231
Where can a marketer see the performance summary of a recent email send?
- A. Summary tab
- B. Send Performance Tab
- C. Overview Tab within Tracking
- D. Job Links tab within Tracking
Answer: C
NEW QUESTION 232
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
- B. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- C. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"
- D. Create a Test data extension that contains the five content variations the two team members need to validate.
Answer: B
NEW QUESTION 233
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:
- A. How many messages should be included in each journey?
- B. Should customers exit the journey when the goal is met?
- C. How are the subscribers identified in your web analytics?
- D. How long after the behavior occurs will a subscriber need to enter a journey?
- E. Should a single customer exist in multiple journeys at the same time?
Answer: C,D,E
NEW QUESTION 234
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?
- A. Portfolio
- B. Preference Management
- C. Email templates
- D. Data Extensions
Answer: C
NEW QUESTION 235
A national landscaping company wants to send targeted emails to customers to remind them of their upcoming
lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the
campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)
- A. Send Definition
- B. Data Extract Activity
- C. SQL Query Activity
- D. Filters
Answer: C,D
NEW QUESTION 236
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. _Send Data Views
- B. Send Logs
- C. Tracking Extracts
- D. Contact History
Answer: A
NEW QUESTION 237
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
- A. DoNotTtad preferences
- B. Bounced contacts from previous sends
- C. Suppressed contacts from contact deletion
Answer: A
NEW QUESTION 238
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?
- A. Based on Subscriber Preview List or Data Extension
- B. Based on Recipient test Data Extension
- C. Based on Preview
Answer: B
NEW QUESTION 239
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