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HP HP2-B97 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Customer Needs and Solution Selling | - Identifying customer printing requirements - Total cost of ownership (TCO) considerations - Matching solutions to business size and workload |
| Topic 2: Sales Scenarios and Positioning | - Upselling and cross-selling supplies - Common objections and handling strategies - Competitive positioning of HP printing products |
| Topic 3: Supplies and Consumables | - Page yield and cost-per-page concepts - Ink and toner types and usage models - Original HP supplies value proposition |
| Topic 4: HP Printing Portfolio Overview | - Core value propositions of HP printing solutions - Printer segmentation (home, SMB, enterprise) - HP print technology categories (Inkjet, Laser, PageWide) |
| Topic 5: HP Printing Hardware Knowledge | - Printer features and functions - Connectivity and workflow integration - Security features in HP printing devices |
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