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Google Display Exam Practice Test Sample Questions:

1. Which of the following is the least value for the maximum CPC bid?

A) US$0.10
B) US$1.00
C) US$1.01
D) US$0.01

2. Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?

A) Play rate
B) Clicks
C) Conversions
D) Clickthrough rate

3. If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?

A) 800x200 pixels
B) 900x300 pixels
C) 960x250 pixels
D) 750x125 pixels

4. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A) Access to the largest inventory of professional and user-generated videos in the world
B) Ability to engage with a massive community that is already interacting with the content
C) Online presence to sell items in an auction-style format using Google Checkout
D) Opportunity to participate on multiple platforms, allowing portability of content

5. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) Her ad is not a promoted video so it will always say "1" in this metric.
B) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
C) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
D) The metric of "1" actually means she was the only person with that keyword.

Solutions: