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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud Configuration | 18% | - Configure account settings and business units - Configure lists and populations - Implement data management and data extensions - Set up users, roles, and permissions - Manage sender profiles and deliverability settings |
| Topic 2: Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Track engagement and conversion metrics - Build custom reports and dashboards - Analyze campaign performance - Configure and interpret standard reports |
| Topic 3: Automation and Data Management | 14% | - Configure imports and exports - Build and manage automation workflows - Manage contact data and data hygiene - Utilize automation studio effectively - Implement SQL activities for data processing |
| Topic 4: Customer Journey Design | 18% | - Utilize Journey Builder features and best practices - Apply personalization and dynamic content - Build decision trees and branching logic - Implement triggered and real-time journeys - Map customer journeys across channels |
| Topic 5: Email Marketing | 18% | - Implement A/B testing andsend time optimization - Create and optimize email content - Ensure deliverability and inbox placement - Configure AMPscript for dynamic content - Apply template and content block strategies |
| Topic 6: Discovery and Design | 18% | - Identify integration points and data flows - Gather requirements and understand business objectives - Analyze customer data and segmentation needs - Define success metrics and KPIs - Document current state and desired future state |
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