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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Activate Journey Builder to refresh the data extension.
B) Use a Filter Activity in Automation Studio.
C) Configure the Send Activity to automate the refresh.

2. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) Journey Builder Entry Source, Filter Definition, Segment Builder
B) SQL Query, Decision Split, Data Designer
C) SQL Query, Filter Definition, Journey Builder Entry Source

3. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A) Filter Data Activity
B) SQL query activity
C) Random Data Extension

4. Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?

A) Failure to choose the send classification
B) Incorrect Sending Relationship
C) Two fields with ''Email Address data type

5. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?

A) Ensure the Contact entry mode is No re-entry
B) A Utilize exit criteria for the journey.
C) Use the Update Contact a:

Solutions: