IBM M2020-248 exam dumps : IBM Cognos Midmarket Foundational Sales Mastery Test v1

  • Exam Code: M2020-248
  • Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1
  • Updated: Jul 26, 2026     Q & A: 45 Questions and Answers

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IBM M2020-248 Exam Syllabus Topics:

SectionObjectives
Topic 1: IBM Cognos Midmarket Sales Fundamentals- Sales positioning and value messaging
  • 1. Business value articulation
    • 2. Competitive differentiation basics
      - Cognos product positioning for midmarket
      • 1. Target customer segments and use cases
        • 2. Core IBM Cognos capabilities overview
          Topic 2: IBM Software Group (SWG) Sales Mastery Skills- Sales process alignment
          • 1. Pipeline progression concepts
            • 2. Opportunity qualification basics
              - Solution selling methodology
              • 1. Identifying customer pain points
                • 2. Mapping solutions to business needs

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