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GAQM CSMP-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Body Language | - Facial Expressions and Gestures - Professional Appearance and Etiquette - Personal Space and Posture - Mirroring and Rapport Building |
| Topic 2: Building Relationships for Success in Sales | - Relationship Selling Principles - Networking and Small Talk Skills - Customer Focus and Influence Factors - Verbal and Non-Verbal Communication |
| Topic 3: Marketing and Sales | - Advertising and Networking - Defining Marketing - Developing a Marketing Plan - Market Research - Mission Statements - Strategies for Success - Recognizing Trends - Brochures and Trade Shows |
| Topic 4: Dynamite Sales Presentations | - Presentation Preparation - Proposal Writing and Formats - Elements of Successful Presentations - Professional Delivery Techniques |
| Topic 5: Basic Internet Marketing | - Email Marketing - Internet Marketing Plan Development - Search Engine Optimization (SEO) - Online Advertising |
| Topic 6: Marketing with Social Media | - Platform Usage: Facebook, LinkedIn, Twitter, YouTube, etc. - Metrics, Analytics and Damage Control - Social Media Strategy and Planning - Social Media Fundamentals |
| Topic 7: Branding | - Visual Identity and Brand Experience - Positioning, Name and Slogan Development - Brand Measurement and Analysis - Brand Definition and Strategy |
| Topic 8: Telemarketing | - Trust Building and Negotiation - Follow-up and Closing Techniques - Pre-call Planning and Scripting - Verbal Communication Skills |
