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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which segment configurations should be enabled to track returning customers in Adobe CJA?
(Select two.)
Response:

A) Data Ingestion from CRM
B) Event Type Matching
C) Identity Resolution Setup
D) Purchase Event Trigger

2. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
B) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
C) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
D) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

3. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A) Map the correct campaign events to the revenue metric.
B) Apply a fallback metric for revenue tracking.
C) Enable cross-channel campaign tracking.
D) Recreate the calculated metric using campaign event types.

4. Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?
(Select two.)
Response:

A) Data Source Linking
B) Campaign Priority Setup
C) Profile Merge Rules
D) Identity Stitching

5. What is the primary role of a data view in Adobe CJA reports?
Response:

A) Defining and organizing reporting components
B) Real-time event monitoring
C) Data storage and retention
D) Campaign execution management

Solutions: