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Facebook Certified media buying professional Sample Questions:

1. You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.

A) $28,000 lifetime budget with accelerated delivery.
B) $28,000 lifetime budget with standard delivery.
C) $7,000 lifetime budget with accelerated delivery.
D) $4,000 lifetime budget with standard delivery.

2. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) Reach
B) Brand Lift
C) CPM
D) Frequency
E) CPC

3. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A) Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
B) Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
C) Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
D) Your community manager should add the new employee to their personal Facebook profile.

4. You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A) You are not able to set up franchise locations on Facebook.
B) Open one Fan Page with multiple locations.
C) Open a new Fan Page for each location.
D) Open a Global Fan Page.

5. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Change the campaign objective to engagement.
B) Include Audience Network as additional placement
C) Change optimization from standard delivery to accelerated delivery.
D) Add three new images into the ad set
E) Change the optimization to daily unique reach.

Solutions: