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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A. The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
B. The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
C. The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
D. The audience structure creates a Boolean OR, where a user having either category can be targeted.

Question 2

A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
B. Submit Taxonomy Maintenance requests to My Oracle Support.
C. Use Taxonomy Management in the Partner User Interface.
D. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.

Question 3

Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A. The campaign did not have a set end date.
B. The IDs Delivered section was not configured.
C. The campaign did not have labels associated with it.
D. The campaign priority was not set.
E. The campaign status was set to Idle.

Question 4

You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A. The old rules must be purged prior to running the newly created rule.
B. You must wait at least thirty minutes after creating a classification rule to start using it.
C. In addition to the classification rule, you also need to configure a chint rule.
D. It takes one week after rule creation for data to be mapped to prescribed categories.

Question 5

Which of the following strategies exhibits Oracle DMP data scoping best practices?

A. Collect and store only online interactions, as the DMP is an online platform.
B. Collect only personally-identifiable information, to correlate it within the DMP.
C. Collect all data, regardless of granularity, to manage it within the DMP.
D. Collect strategic data points, designed to identify customer engagement.

Solutions: